Service campaigns
Our campaigns don’t stop at sales - they also drive traffic to your service lane. Win new service customers with our tailored service conquest program.
The strategy designed for service.
New Servicers,
Real Opportunity
We create service-focused audiences using ownership, behavior, and location data, ensuring your campaigns reach people who need maintenance, not random inboxes.
Drive Response with Strong Messaging
We create custom creative tailored to real service needs — oil changes, tire rotations, seasonal checks, and more — with urgency-driven offers and clear calls to action.
Beyond driving more service ROs, service campaigns generate trade-in leads and sales opportunities. A customer who trusts your dealership with their maintenance is far more likely to return to you when it’s time for their next vehicle. By leveraging our service campaigns, you’re creating a pipeline that feeds both sides of the dealership.
How Service
Campaigns Work
01
Find Conquest Owners
We identify service intenders with your dealership's make in your market who have not serviced with you in the last 18 months.
02
Craft the message
Our team designs service-driven creative that drives interest featuring strong offers.
03
Deploy multi-channel campaign
We deploy our email, CTV, and web retargeting components to these service intenders to drive clicks and service lane visits.
04
Direct Mail Follow-up
Customers who visit your website will receive a follow-up postcard with the same strong offers, further enticing them to visit your dealership.
All of our service campaign creative is designed to keep your service department top of mind. And when it’s time to go further, our in-house video team can produce custom service-focused videos on-site at your dealership, showcasing your technicians, highlighting maintenance specials, and building trust that keeps customers coming back.
